Cecilia Sam
UK-based designer focusing on UX/UI and branding.
July 2021 – Present
Lead Product Designer
· Pushed for the production of an in-product feedback app to enable concept and feature validation testing.
· Helping to define research goals and interpret findings.
· Working with product managers and developers to identify user pain points and improve existing / upcoming features.
· Collaborating with the development team to improve the alignment of the design system in code and design.
· Helped with hiring and mentoring junior designers.
Sept 2019 – Jun 2021
Deskpro
Helpdesk SaaS Company
UI Designer
· Designed and managed design systems for the product and website to enable more agile development cycles.
· Redesigned the product interface from admin settings, dashboards, to app integrations and agent interface with the CEO and product manager.
May – July 2018
Deskpro
Helpdesk SaaS Company
Digital Design Intern
· Reduced landing page bounce rate through restructuring content, value propositions, and applying a new illustration style.
· Restructured UX signup flows based on internal feedback
· Designed a new UI component library for the website
· Designed new webpages (landing page, careers page) and illustrations
· Designed new marketing emails
· Assisted the design lead with brand guidelines
July 2017 – April 2018
SymbaSync
Start Up SaaS Company
UX / UI Designer
· Increased the on-boarding process’s completion rate by implementing a new form design.
· Led design sprints and hosted UX workshops with the team to identify UX problems and develop solutions.
· Recognized new value propositions in existing products and utilized them to create revenue-generating sub-products.
July – August 2017
Chiii Design
Design Agency
Graphic Design Intern
· Developed graphic visuals for an outdoor installation
· Designed brochures and product packaging
· Assisted the creative director to deliver a design class
June – July 2017
Meet Culture
Souvenir Brand
Graphic Design Intern
· Designed a set of illustrations for playing cards
· Improved architectural paper model designs
· Assisted in concept development and preparing output files
July – August 2016
Civic and Municipal Affairs Bureau
Government Department
Graphic Design Intern
· Designed an outdoor banner layout under supervision
· Concept development for briefs between governmental bodies
December 2012 – August 2015
Merrygoround_
Instagram Shop
Online Shop Founder
· Founder of an online shop on Instagram @merrygoround_
· Created revenue selling hand-painted backpacks, stationery and phone cases
· Hosted social media campaigns to boost sales and art directed the brand