Birdie STEM Lab
Branding for an innovative education centre
Branding for an innovative education centre
Date :
Dec 2016 – Jan 2017
Sep 2018 – Feb 2019
Role :
Branding
Website Design
Birdie STEM Lab is an innovative educational centre that specialises in the teaching of STEM (science, technology, education, and mathematics) subjects through educational games and activities. Targeted at upper-middle-class families, the branding is designed to be experimental, inspiring, and trustworthy.
Branding
For branding, three logo concepts were presented to the client for selection, then the final version is chosen and polished. A colour palette and typography are employed across branding and marketing material.
Website
Working with the CEO of the education centre, I created the information architecture, wireframe and the actual design of the website. Infographics were designed to show classes of similar difficulty and to highlight what skills were taught in each class. The website is created in Wix, the online website builder.
Reflection
I have learned to negotiate with the client on design needs, product delivery, and time management. This freelance project has also allowed me to practice Chinese typesetting and bilingual layouts.